Whether to buy a new car or buy a used car is often times the first decision that needs to be arrived at before you can actively begin perusing purchasing your next vehicle.

Let’s take a look at some tips, pros, and cons when it comes to making this decision.

First of all, having been in the automotive business for many years, I almost always lean toward finding a good used car that fits what I am looking for. For me, I believe that used cars offer the best value for your dollar. In most cases, you’ll find used car departments are much more used to and willing to negotiate the price that they have posted on the car. From a negotiating standpoint, most used cars won’t have all of those superfluous dealer ‘add-ons’ stuck on the window either that will just never do.

In the automotive market, used cars will most certainly come with a lower initial price tag than a comparably equipped new car. And not only will the price be lower, you may also find that so is your cost to insure the used car as well as the tags, and taxes. Depreciation being what it is; means that with a car a couple of years old, the biggest depreciation hit has already occurred. And from a tangible perspective, you may have a better chance of getting those upgrades you’d like to have on the used car that you couldn’t otherwise afford going with the new.

Yet, with all of this, buying a used car isn’t for everyone. Finding a used vehicle that fits one’s entire car buying criteria can be a tough exercise in balancing what you want with the value versus risk inherent when it comes to used cars.

Not so many years ago, reliability was a major concern when purchasing a used car… and rightfully so. Today however, reliability problems are a fraction of what they used to be. Today’s vehicles, when properly maintained will easily go for 100,000 miles and it’s not uncommon for vehicles to be motoring along as they approach 200,000 miles or more. And with all of the information now available online, the risk factor is again reduced even a bit more.

Even though more reliable today, buying a used car for people means buying a car that is probably out of its original bumper to bumper warranty. This alone, is enough to repel many potential car buyers back to the new car side of the dealership.

As you know, if you are looking at buying a used car, you are probably looking at a car that is outside the factory warranty or at least would have very little remaining. With no warranty you’ll be on the hook to pay for any needed repairs out of your own pocket. However, the biggest expense for most all cars today are the things that aren’t covered by any manufacturer’s warranty anyway; items such as brakes, tires, alignment, batteries, etc.

Of course nobody can guarantee that you won’t encounter a lemon. No matter what the make and model, no manufacturer can produce a vehicle that can withstand years of neglect and/or abuse. Always, always, always give the used car a thorough inspection both by yourself and a qualified mechanic; doing this will catch most problems that may be looming on the horizon.

When it comes to financing the purchase of a used car, you find that the going interest rates will typically be higher than new car rates. This is definitely a piece of the puzzle you’ll want to check out. There is no rule of thumb as to what the difference in the interest rate will be between the two because there are just too many determining variables involved such as; the economy, rebates and incentives involved on the new car side, your credit, length of financing, and even the type of used car you’re looking at. Be sure to crunch the numbers for both sides.

With used cars, insurance can save you some money as well because you’ll typically pay less for your insurance on a like model from a few years past. The reason is simple; less cost of replacement for the insurance company and used cars are generally not high on the stolen lists.

And finally, (the latest) safety features could be a concern if you’re looking at used car (particularly if you’re going back a few model years).

All in all, if the touch, feel, and smell of a new car, isn’t a top priority for you, I think you’ll find that a well thought out used car purchase you can get more car and features and still be within your budget.

Eighty percent of car buyers are using the Internet to research cars and used car prices. For vehicle research, the Internet’s great! For vehicle prices, the Internet sucks! It sucks because the prices do not reflect reality for the buyer or the seller. Web sites that place values on vehicles have created more confusion than ever.

“My car’s worth $25,800.” “I looked up used car prices on the web and my vehicle’s worth twenty grand.” I hear quotes like these everyday. I wish, for the customer’s sake, that the values are real. By “real” I mean a viable number according to market value.

As hard as it is to accept, even for me as a dealer, what we think a car is worth, and what it’s actually worth according to “market value” is often drastically different.

To find a vehicle’s value the context must first be discussed. What’s context?

Context includes, but is not limited to:

1) Vehicle condition: mileage, maintenance, 1-owner…etc 2) Desirability: new model, special editions, just plain cool… 3) Seasonality: plow trucks, convertibles, 4-wheel drive…etc 4) The Economy: factory incentives, gas prices, hybrids, SUVs 5) Location: Beverly Hills versus the Bronx

Now, each of the above context variables could easily have several sub categories. For example…

Vehicle condition is extremely relative. One person may think there vehicle is perfect, someone else states it needs $1000 worth of work.

Desirability is also relative. A bunch of very cool bells and whistles may not add any value, or it may add $1000’s.

Seasonality is relative. A convertible in the summer has more value than one during a Chicago winter. A plow truck in June will have significantly less value than in November in the northeast.

Economic recessions, exorbitant gas prices, combined with manufacturer incentives can shift new and used car prices all over the map.

Location has a major effect on used car prices. A convertible in California is worth more than one located in Canada.

To summarize, context funnels down to market value. Web sites such as Edmunds, NADA, and Kelley have drastically missed this mark, creating a host misinformation. To be fair, these are great research sites, but they can not be the final say on price.

Stating that a vehicle is worth a certain amount of money based on a web site’s data does not take the above factors into account. It’s a value based on misinformation.

These web sites have created an aura of trust when in actuality, the values are mythical. The market is the real indicator of vehicle worth—for better or worse.

What should one do? Buyers and sellers would be wise to follow the market. Check out autotrader.com, cars.com, and/or *ebaymotors.com and watch what vehicles are being advertised and sold for. While these sites are not the final word either, they’re much more accurate than web sites leaning heavily on opinion and averages.

Note: eBay used car pricing is generally wholesale. In other words, it would not be accurate to compare a wholesale-priced eBay car (which may need a significant amount of reconditioning) to a retail-priced vehicle in showroom and/or perfect working condition.

In the end, and this come straight from industry expert, Barry Roth, “Take the highest price and the lowest price you find on the Internet and throw them out. The remaining numbers in the middle is where one should wade. But don’t forget value. Price is one thing—value is the real key to a great car”

For more on used car values visit www.medwayimports.com/

New car dealers have many issues to resolve in 2006. The factory has taken the margin out of the business by offering big incentives and employee deals. The number of dealers going out of business in 2006 will hit an all time high many analysts predict.

“Dealers must go on the offence,” states Mark Fracalossi CEO of AMT Media LLC, a Denver based Consulting and Media Firm. “I have been involved with the auto business for almost 30 years and margins were better years ago than they are today,” he added.

Fracalossi sites the Big Box Theory, “Dealers today will sell a $50,000 vehicle for a $100 Profit, at these margins volume must be increased ten times to recieve the average profit of only ten years ago, this is what the Big Box retailers do to each other and eventually take all the profit out of many of their products just to create a customer. The days of opening up the doors and making a profit are over, dealers must do many things right to achieve success.”

“We have been working with our dealers to go on the offence and become the leader in their market, we work hand and hand to make a plan that works in their world,” Fracalossi said.

“We always look for the advantage each individual dealer has and expand upon that and create both a short term plan and long term goals. Dealers must think and act like big business today and we just give them the tools to help succeed.” [PRWEB Dec 29, 2005]

tagTRAX: new car dealers | amt media llc | offence | margins | media firm