Home »
»
The New Ford Explorer Adds User Friendly Traction System

The New Ford Explorer Adds User Friendly Traction System

By Apr 29, 2010

The 2011 Ford Explorer 4WD will sport an intelligent traction control system that is easy to understand.  The icon-based system supports five different traction modes.   The majority of the time the Explorer will operate in the normal mode for regular driving conditions.  The other modes include conditions where there is sand, mud, snow and hill decent.

“Talking with customers told us that flexibility and freedom to tackle any road, anytime is important to them,” said Explorer Chief Nameplate Engineer Jim Holland. “We saw the opportunity to eliminate a compromise by adding an intuitive and efficient terrain management system that can demystify four-wheel-drive control and enable the driver to properly match 4WD traction to the situations and road conditions they encounter.”

Ford (F:NYSE) just announced a first quarter profit of $2.1 billion.  The new Explorer model should contribute to future company profits as drivers see and use the new traction control system.

Photo by: Flickr User klynslis