It’s no secret to anyone that Formula One is an expensive sport to participate in and the Scuderia Ferrari Marlboro Team is keeping up with the pace year after year on and off the race track. The question that everyone asks is simply “Where does this money come from?” For the Ferrari Formula One Team, since the year 2000 to where the team secured its first driver’s title in over 20 years, the total in depth listing of their sponsors is made up on the chart listed below up until the year 2005.

This chart provides each and every sponsor that provided Ferrari with both direct and/or trade support with their respective totals for the last six years. Obtaining sponsors, catering and bringing them satisfaction with the knowledge of having them obtain a return on their investment is not an easy task. The currency fluctuations of the US dollar declines with the Euro Dollar increasing spelled only trouble for the team, since, their costs are in Euro Dollars and their sponsorship revenue is in US dollars, with this, Ferrari have been faced with various new challenges outside the racing track to maintain and keep up against the competition in this new decade.

Ferrari’s President, Luca Di Montezemolo is always proactive, with suggestions of a Ferrari stock floatation that has yet to take off, but, meanwhile, found new solutions to keep the Ferrari team operating on a budget of more than 300 usd million a year season after season while obtaining nothing less than success on and off the track even when faced with various obstacles on his driving path.

Starting with the year 2000, Ferrari operated on a total budget of 239.60 usd million to where they received 65 usd million from the Phillip Morris company (Marlboro) playing a significant role in covering the driver’s salaries of Michael Schumacher and Rubens Barrichello. During this year, Ferrari was 90% owned by Fiat and 10% by Pierro Ferrari. 55 usd million came from Ferrari SPA consisting of their merchandise sales to which was part of the high wave of Ferrari merchandise sales era. Fiat and Shell provided a total of 20 usd million each.

This was also the year to where the Ferrari sponsors were able to advertise with triumph status and obtain excellent returns for their association with the Scuderia and companies such as Fiat, Tic Tac, and, Federal Express did not hesitate to link their connection and increase their advertising budgets. [PRWEB]

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