With women being 40% of the fan base in a male-dominated sport, Social Stitches Inc. has launched Race Ready Lady, a feminine flair to a much needed revamp in NASCAR merchandise.

This up and coming business is race ready for a new race, replacing monograms for numbers, upscale boutiques for trackside haulers and combining our womanly obsession of handbags with a womanly obsession of everything racing. “Our purses are more than just fabric with a number; they represent a lifestyle we enjoy - racing” states Dana Lasher, a co-founder of Social Stitches Inc.

[PRWEB Nov 3, 2005]