Did you think van livery was too expensive? Think again, as it could pay for itself in insurance savings. The thinking behind this is that a branded van is less appealing to thieves, easier to identify in case of an accident and thus more likely to be driven with care. Insurance premiums could therefore be reduced if owners add sign writing to the sides of their vehicles that clearly identifies the business or highlights the fact that they are members of approved trade organisations. [PRWEB Oct 20, 2005]